This report gives a brief on Coca-Cola imports. We document Coca-Cola’s imports to the United States by origin, commodity, and date received. We finish by offering a downloadable dataset of Coca-Cola’s 11,003 BOLs covering 2011.
Coca-Cola is the best-selling soft drink in most countries and was recognized as the number one global brand in 2010. The Coca-Cola Company’s world headquarters is located in Atlanta, GA (click here for trade profile). Coca-Cola produces over 500 brands including: Coke, Diet Coke, Fanta, Sprite, 7 Up, Minute Maid, and Simply Orange. Coca-Cola employs around 139,000 people worldwide. According to the 2007 Annual Report, Coca-Cola sold 42% of its product by gallon in the United States and 37% in Mexico, India, Brazil, Japan, and China. The remaining 20% was sold throughout the rest of the world.
Coca-Cola Imports to the United States
Coca-Cola imported 1.4 billion dollars worth of product from December 2010 to December 2011. 11,003 shipments carried the products to the United States, 11,001 coming from Puerto Rico. Puerto Rico was the major source of Coca-Cola’s imports to the United States in 2011. 99% of these shipments arrived in Jacksonville, Florida.
Coca-Cola Imports by Commodity
With PIERS Prospects we can break down these 11,000 shipments into imported commodity and estimated value. Drink mixtures, HS: 330210, by definition of the United States Census, odoriferous (distinct smelling) substances and mixtures of raw materials or preparations to be used for the manufacture of beverages, accounted for 4,000 of the shipments. Drink mixtures from Puerto Rico accounted for over 99% of Coca-Cola’s import value. A more detailed commodity description is available on the individual BOLs. It states that these are beverage ingredients, phosphoric acid solutions, and bottler flavoring compounds.
Complete Coca-Cola BOL Dataset and Shipping Trend Chart
We can also view the data in the form of trends. Below is a line chart with the Coca-Cola shipping trends from Puerto Rico. It shows that March is the heaviest shipping time. For the complete dataset of Coca-Cola’s 11,003 shipping records, click here.
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