Advertising online takes a few forms. The most common are: Pay Per Click (PPC) Banner ads Email Marketing Social Media Advertising Pay Per Click (PPC) is the most popular form of online advertising. Using a complex algorithm called “contextual advertising,” whereby ads are selected and served by ad servers based on the search results displayed […]

Not so long ago (speaking as an older person), making overseas phone calls and even sending faxes overseas was an expensive and time-consuming proposition. In the early 1990s, the average international trade company spent a large amount of money paying for phone calls and faxes (at the time the cheapest way of communicating overseas). Some […]

Everybody is talking about Social Media these days. Are you tweeting? How many Facebook friend and fans do you have (yes there is a BIG difference between fans and friends)?  Do my LinkedIn contacts know where I am and what I am doing? First of all, what IS Social Media? Loosely defined, it is a […]

In 1992 UNCTAD (the United Nations Conference on Trade and Development) set up a network of “Trade Points,” worldwide offices set up to assist SMEs trade internationally. In 1994 the United Nations International Symposium on Trade Efficiency officially launched the Global Trade Point Network. It was planned to be an innovative system using email, “Gopher” and […]

Many websites in the International Trade industries look like they have been forgotten. The images are dated, the text is stale and the graphic design looks tired. Even the copyright date is a few years old. People running small businesses believe they are too busy to pay much attention to their website once it has […]

Many small businesses involved in international trade are too busy to pay much attention to the latest trends and skills needed to use the internet. After all, many of them think, Letters of Credit have not changed much for at least 400 years! Containers have been used for transporting goods since the 1970s. And, many ask, “Why […]